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YOUR APPEARANCE

At Origin we believe that your business needs a face to match the name. Your business should portray a specific image to people that sticks in their heads. Our commercial productions help put a face to your business, and bring out its true character. 

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YOUR SERVICE

Does your business revolve around a trusted service? If so we can bring this service to light and create a range of content that works for you. Maybe you need something that shows the process behind your service or highlight the personnel of your business that make this service possible. 

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YOUR PRODUCT

Does your business revolve around selling a product or products? If so we think it is crucial to showcase your product to show customers how great what you're doing really is. There is a wide range of content we can do for this that includes but is not limited to glamour shots, behind the scenes, impact, and more. 

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YOUR STORY

Origin Productions is all about your story. In fact, that's where we get our name from. We want to know the origin of your business, how you got to where you are today, and where you're going. Our cinematic pieces do a great job of telling your story, so that your audience doesn't have to wonder! 

Are you advertising your business on social media? Does your content consist of photos and text alone? According to the statistics shown below, text and photos are not enough. Your business needs to be posting video content on a consistent basis to succeed today. Origin Productions can create that content for you, and help you break it up into bite-sized pieces of media that will keep your audience coming back.

Your website is the face of your business. Adding video content to your site can help get your business exponentially more attention, which leads to more customers for you. If you aren't utilizing video content on your site and opting for text or photo-based media, than you are losing out on potential customers.

Do you find that you have trouble explaining your product or service, its benefits, or the process behind it to potential customers? At Origin Productions we feel that your product or service should have a cinematic short that explains your product or service, its process, benefits, etc. to your potential customers so that they can have a better understanding of your business and how it seeks to help them.

1.

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

2.

81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)

3.

Mobile video consumption rises by 100% every year. (Insivia)

4.

62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)

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Social media posts with video have 48% more views. (HubSpot)

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Social video gets shared 1200% more than text and images combined. (Wordstream)

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Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)

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Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)

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On average, people spend 2.6x more time on pages with video than without. (Wistia)

10.

A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)

     The video industry is constantly growing and expanding. Looking at the statistics here you can start to see why. Compiled here are metrics relative to video consumption, video on social media, and video marketing. When you look at these numbers you see upwards trends throughout. This is because video has become such a huge part of daily life in America. Most people consume video every day, regardless of what form it may come in.

     At Origin Productions we believe that video is taking over because of its ability to communicate ideas better than other forms of media in less time. This is due to the combination of moving pictures, audio, text, and more combined into one medium. Video is so effective because it is able to utilize all of these elements at once which conveys an idea much faster and more efficiently. For a business owner this means that if you want to to describe a product, service, or other, the best way to do it is through video. This video could take form in any number of ways. One of the most important elements of any website that has a product or service is a descriptive short film that explains or highlights the product or service. This type of video is usually on the website's landing page as a sort of summary that represents what else you will encounter on that website.

     

     For social media, video content has a much wider range. One of the most important things about owning a business is just keeping your name out there and being vocal. Your business has to have branding to it, and a specific voice and style, but there are a lot of different ways you can show your voice or style. The types of social media posts your business can benefit from include but are not limited to behind the scenes work, your product or service in action, your business owners or employees, and news from your industry. These are just a few ideas but if you have any ideas yourself, or want to get some help from us, shoot us an e-mail at originproductionsnj@gmail.com

We would be happy to discuss potential projects with you!

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